A powerful name is the result of a powerful positioning strategy.

The key is to find a fresh way into the hearts and minds of your customers, redefine and own the conversation in your space, and engage people on as many levels as possible.

We've taken the daunting task of naming and refined it into a simple set of proven principles.

Here's what happens when these simple principles are put into practice.

Need some inspiration? Our naming guide provides clear, actionable insight into creating the most powerful, competition-shredding name in your space.