Powerful names built on powerful positioning

All great product and company names work in concert with the positioning of the brands they speak for. The key is to find a fresh way into the mind of your audience, redefine and own the conversation in your space, and engage people on as many levels as possible. Great names differentiate you from competitors, make an emotional connection with your customers, and build a brand that ignites the passions of your target market. Cutting through clutter, they're unforgettable.

 

Naming is a highly competitive sport

A comprehensive competitive analysis of the names in your space is an essential early step in a naming process. Addressing the competitive realities about positioning via naming enables everyone involved to identify the ingredients for powerful branding and naming. It keeps the process focused on the competitive aspect, helps you quantify the attributes of each name being considered, and sets a high standard for you to meet.