When Aircell was ready to name this revolutionary new service, they hired Igor to make it happen. The name had to be memorable, fun, short, universally known, easy to pronounce, and map to both travel and Internet connectivity.
And of course it had to be cool enough for Richadrd Branson to do this with it:
After project takeoff, we carefully considered hundreds of names, and boiled the positioning of the service down to its essence: mobility (email at 500 mph!), connectivity, and fun. By the time the project had landed, we had the perfect name: Gogo.
The Internet on a plane, the airline mainline, wi-fi in the sky, or as Aircell calls it, "wi-fi with wings". Soaring now through a troposphere near you.