Yoga Wear for New Moms – Navel

Navel

The Concept: Superior yoga wear designed specifically for new moms

The Positioning: A name that worked with the ideas of mother-child connection, core strengthening, yoga, and Buddhism.

The Confluence: There is only one name that can perfectly pull all four ideas together: Navel.

The Intellectual Property: It had to be a single-word name available to trademark worldwide - no small feat in the crowded clothing category.

Navel

Via Yoga.com:

Navel

Navel