Business-to-business company name – SEVEN

SEVEN is in the business of Mobile Content Management, Mobile Cybersecurity and Mobile IT.

We worked directly with SEVEN's founder and CEO, Bill Nguyen, who explained the appeal of the name we created in The New York Times Sunday Magazine:

Seven's abstract, slightly mystical quality, Nguyen reasoned, was the essence of its appeal. "It has so many different connotations," he says. "Seven Wonders of the World, seven days of the week, on the seventh day God rested. It's the number of perfection, the good-luck number. There's also a data language in the telecom industry called SS7, which the companies we deal with will appreciate."