Spree - the world's first provider of active free-roam VR experiences, has announced VR bumper cars and Mission to Mars.
Named Holodeck VR when they engaged us, they had a name borrowed from Star Trek. It gave the false impression that they specialized in sci-fi VR experiences, and presented trademark issues in parts of the world. A further concern was that other VR companies and the press were using the term 'holodeck' generically.
They hired Igor to find a new name that was active, exciting, memorable, genre neutral, and available to trademark worldwide.