Spree – Launched September, 2019

Spree is the world's first provider of family friendly free-roam VR!

Named Holodeck VR when they engaged us, they had a name borrowed from Star Trek. It gave the false impression that they specialized in sci-fi VR experiences, and presented trademark issues in parts of the world. A further concern was that other VR companies and the press were using the term 'holodeck' generically.

They hired Igor to find a new name that was active, exciting, memorable, genre neutral, and available to trademark worldwide.


arm naming