Creating Category-Owning Brand Names

A powerful name is the result of a powerful positioning strategy.

The key is to create a fresh way into mind of your audience, to redefine and own the conversation in your space.

A process that is clear, insightful and focused will lead to a name that's a powerful part of your brand strategy, and pave the way for buy-in throughout your organization.

Every naming project is unique and our process is customized for each of them. We make sure that all aspects of a work plan are designed to complement your naming project, corporate culture, approval process and timeframe.

Whether we are developing product or company names, the process steps outlined below are what gives us the ability to create powerful and iconic brand names:

  Brand Positioning