A powerful name is the result of a powerful positioning strategy.
The key is to create a fresh way into the mind of your audience, engage people on as many levels as possible, and to redefine and own the conversation in your space.
For the insights, strategies & tactics that'll ensure you land on the perfect name, see The Igor Naming Guide.
Each assignment is unique and our process is customized to complement your naming project's parameters, corporate culture, approval process and timeframe.
Our process steps are outlined below.
The more specific and nuanced your positioning is, the more effective the name will be. All great names work in concert with the positioning of the brand they speak for.
Competitive Analysis –
The next step is a thorough competitive analysis, in which
we quantify the tone, strength and messaging of competitive names. This is essential for refining brand positioning. It tells you exactly where you need to be in order to dominate the competitive landscape.
Name/brand Development –
Name development begins by applying the positioning
strategy and competitive analysis results to determine all of the things your new name needs to do for your marketing,
branding and advertising efforts.
We prescreen all names for worldwide trademark availability before presenting them to you. This ensures a process that exclusively produces names you can legally use.