A powerful name is the result of a powerful positioning strategy. The key is to create a fresh way into mind of your audience, to redefine and own the conversation in your space.
Names are evaluated on how well they map to your positioning strategy, their memorability, stopping power, emotional impact, connections to the collective consciousness, distinction from competitors, their personality, how they look, their sound and rhythm – the sum of which answers the most important naming question:
“Is this name interesting?“
You're not naming a product or company, you're naming its brand positioning.
Competitive Analysis –
The next step is a thorough competitive analysis, in which
we quantify the tone, strength and messaging of competitive names. This is essential for refining brand positioning. It tells you exactly where you need to be on the positioning and naming of your company
Name/brand Development –
Name development begins by applying the positioning
strategy and competitive analysis results to determine all of the things your new name needs to do for your marketing,
branding and advertising efforts.
We prescreen all names for worldwide trademark availability before presenting them to you. This ensures a process that exclusively produces names you can legally use.