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The Naming Process

A process that is clear, insightful, logical and focused will lead to a name that's a powerful part of your brand strategy, and pave the way for buy-in throughout your organization.

Every naming project is unique and our process is customized for each of them. We make sure that all aspects of a work plan are designed to complement your naming project, corporate culture, approval process and timeframe. Consequently, our process is flexible enough to be tailored to the specific needs of your company.

Whether we are developing product or company names, the process steps outlined below are what gives us the ability to create powerful and lasting brands:

To print out our entire naming process and more, download our detailed PDF Naming Guide.

Please contact us – to learn more about how we can address your particular naming needs.

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