Our Naming Process


A powerful name is the result of a powerful positioning strategy.

The key is to create a fresh way into the mind of your audience, engage people on as many levels as possible, and to redefine and own the conversation in your space.

For the insights, strategies & tactics that'll ensure you land on the perfect name, see The Igor Naming Guide.

Each assignment is unique and our process is customized to complement your naming project's parameters, corporate culture, approval process and timeframe.

Our process steps are outlined below.





  Brand Positioning