Our Naming Process

Redefine and own the conversation in your space.

A powerful name is the result of a powerful positioning strategy. The key is to create a fresh way into mind of your audience, to redefine and own the conversation in your space.

Names are evaluated on how well they map to your positioning strategy, their memorability, stopping power, emotional impact, connections to the collective consciousness, distinction from competitors, their personality, how they look, their sound and rhythm – the sum of which answers the most important naming question:

β€œIs this name interesting?β€œ

For more on strategies and tactics, see The Igor Naming Guide.

  Brand Positioning