For an essential primer on naming, please see The Igor Naming Guide.
Competitive Analysis – Our process begins with a thorough competitive analysis, in which we quantify the tone, strength and messaging of competitive names. This helps you decide exactly where you need to be on the positioning and naming of your company or product.
Positioning – The next step is to help you refine and define your brand positioning. The more specific and nuanced your positioning is, the more effective the name will be. All great product and company names work in concert with the positioning of the businesses they speak for.
Name/brand Development – Product or company name development begins by applying the positioning strategy to figure out what you want your new name to do for your marketing, branding and advertising efforts.
Trademark – We prescreen all names for trademark conflicts before presenting them. This is so that you aren't wasting time with names you can't legally own.