EA Sports Freestyle
Cutthroat Kitchen
Accomplice
Boogie Board
Monkeybar
Aeroburner
Smart Mouth
MTV URGE
theWit
DuPont
Seagate Pulsar
Cisco Fast Track
Firebrand
Seven
ShoreTel Sky
July
Bigfoot
Obvious
St. Jude Anthem
Guidant Heartstring
Zounds
Origin
Radius
Crescendo Bioscience
Zoic Capital
Oasis
Lansinoh Affinity
Audience
Signed
Navel
Nokia 8600 Luna
The Address hotels and resorts
BBC America
Seagate Showcase
MOJO
Signature at MGM Grand
Palm Foleo
Pursuit
Nokia Mirage
Sliver
truTV
Ventrix
Aria Las Vegas
Trillium
Megagon
Gogo

 

Competitive Analysis:

Naming Companies & Products

A competitive analysis is an essential first step of any company or product naming process. How are your competitors positioning themselves? What types of names are common among them? Are their names projecting a similar attitude? Do their similarities offer you a huge opportunity to stand out from the crowd? How does your business or product differ from the competition? How can a name help you define or redefine your brand? Can you change and own the conversation in your industry? Should you?

Quantifying the tone and strength of competitive company names or product names is an empowering foundation for any naming project. Creating such a document helps your naming team decide where they need to go with the positioning, branding and naming of your company or product. It also keeps the naming process focused on creating a name that is a powerful marketing asset, one that works overtime for your brand and against your competitors.

We display the results of a given sector of names in the form of taxonomy charts. Here are some example name taxonomy charts, along with a blank one for your own use. This format is also utilized at Igor to examine taglines and language common to an industry.

Brand Positioning