Creative / Testing

These are tasks that are constantly performed throughout our process. However, near the end of every project it comes time decide which of the leading name candidates will best serve our clients.

At this point, the job is to exhaustively and specifically flesh out the relative strengths of each name. We present names with a range of taglines and contextual positioning support in the form of print ads or commercial treatments. This presentation is key to helping everyone involved understand how a given product or company name could work in your marketing and advertising campaigns. It lifts the naming process out of the realm of theory and breathes life into the names, a vital step in the decision-making process.

These same materials are designed to work seamlessly for any focus group testing or market research that you feel is necessary. We can advise you and/or run the testing phase for you if you wish. And we have extensive experience presenting positioning, brand strategies, names and taglines to boards of directors.

Here is a sampling of some of the many contextual support images created during the course of the Tickle project (images blurred to respect photo rights):

 

Name and Tagline