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Nokia demonstrated a change in brand strategy today, releasing a new phone in the U.S. and Europe that has a name and not just a model number. And, yeah, we named it. For around $800, a Nokia Luna can be yours. Via About.com:
Nokia just announced the Nokia 8600 Luna, a slider luxury phone with a shell made of smoked glass. For example, the keypad is visible through the protective cover but only reveals when you slide it up.
Named after Luna, “the goddess of moonlight, which was often represented by the Romans as a mysteriously captivating beauty encircled in a soft, yet radiant light”, the Nokia 8600 Luna will also include a 2-megapixel camera, a mini USB port and quad-band worldwide roaming.
And from MobileTechReview:
Building upon a tradition of crafting its most unique and prestigious phones from trend-setting materials like chrome, stainless steel and titanium, Nokia today unveiled the Nokia 8600 Luna, which has been precision engineered from the same material that has inspired both artists and craftsmen for centuries- glass.
The melding of nearly opaque smoked glass with unique, soft-touch stainless steel makes the Nokia 8600 Luna as enchanting to behold as it is a joy to touch. Adding to its mysterious allure, a gentle keypad illumination pulsates from beneath the glass case while the phone awaits a call. Combined with the warmth of its glass and stainless steel body, this “heartbeat” transforms the Nokia 8600 Luna from an inanimate object into a trusted companion with an organic, virtually alive form. When a call does beckon, the signature slide movement is carefully balanced to smoothly raise the ergonomic keypad from within its glass cocoon.
The balance of aesthetics and ergonomics found in the design of the Nokia 8600 Luna continues in its well thought out feature set. Nokia’s first use of a single micro-USB port not only allows for a streamlined design free of extraneous indentations, it allows owners to streamline common activities - like charging, audio and data connectivity - into a single connection. Quad-band GSM support also allows owners to easily stay connected while they are on the road, while the large, bright display is perfect for sharing images captured with the 2 megapixel camera.
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There's a fundamental change occurring in the world of technology. Code-named Milan,
a new computer has surfaced at Microsoft.
Surface.
“Pretty exciting, eh?” Gates said with a sly smile, when he put his hand down on what looked initially like a low, black coffee table: At the touch of his hand, the hard, plastic tabletop suddenly dissolved into what looked like tiny ripples of water. The ‘water’ responded to each of his fingers and the ripples rushed quickly away in every direction.
“Go ahead,” he said. “Try it.” When I placed my hand on the table at the same time, there were more ripples.
It took a moment to appreciate what was happening. Every hand motion Gates or I did was met with an immediate response from the table. There was no keyboard. There was no mouse. Just our gestures.
“All you have to do is reach out and touch the Surface,” Gates told me with barely concealed pride. “And it responds to what you do.”
In an industry whose bold pronouncements about the future have taught me the benefits of skepticism, Surface took my breath away. If the Surface project rollout goes as planned in November, it could alter the way everyday Americans control the technology that currently overwhelms many of us.
But does it come with Pong?
Palm just announced it’s first new product in years, an ultralight laptop companion to the Treo called Foleo.
Why would Palm hire Igor to name something this important? Don’t ask. Mystery is what keeps life interesting. And besides, we have no idea.
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Many who come to Wordlab for free naming and branding resources are in the process of starting new business ventures. A great name can help, of course, but there's a lot more to consider in order to ensure success in business. And professional advice is worth the investment in your company's future.
Ask Igor.
And if you're seriously thinking of starting a new business, you might be wise to get some guidance from the Startup Venture Toolbox created by
David Rex of Jackson Walker L.L.P., attorneys and counsellors. The goal of the Toolbox is to provide entrepreneurs with the tools and assistance necessary to help achieve their desired goals as well as to provide a forum for the exploration of entrepreneurial ideas and issues.
The Toolbox is organized in the order that most entrepreneurs follow in taking their ventures from idea to exit.
This is such a great resource, we've added a convenient link to the
Startup Venture Toolbox in the blogroll on the front page of
Wordlab.
A California drug operation manufactured marijuana-laced candy and soft drinks that were packaged to resemble popular products like Jolly Ranchers, Milky Way, and Pop Tarts. DEA raids at indoor pot-growing facilities allegedly headed by Kenneth Affolter, 39, turned up the marijuana-infused products, which carried labels such as Toka-Cola, Pot Tarts, Puff-A-Mint Pattie, Stoney Ranchers, Munchy Way, and Buddahfinger.
A DEA spokesperson told The Smoking Gun that the pot was baked into chocolate bars and hard candies and that the soda contained concentrated hash oil. A label on the ring's Nestle Crunch knockoff describes the item's ingredients as "milk chocolate with crisped rice dipped in hash oil rich chocolate."
Some of the seized items can be seen in
seven pages of evidence photos on The Smoking Gun website. It looks like many of the product names were created while naming and branding experts were sampling the treats.
In a statement, DEA agent Javier Pena noted that Affolter's pot ring, which operated under the name Beyond Bomb, was "not only illegal, but potentially tragic," since "innocent children will somehow get their hands on these products and think they are just normal candy or soft drinks."
Sentenced to more than five years in prison for making marijuana-laced treats and soft drinks,
Affolter is now being sued for $100,000 by Hershey, which alleges trademark infringement, trademark dilution and unfair competition.
It doesn’t happen often, but the current edition of The Conference Board Review contains a thoughtful article about naming companies and products.
Igor’s naming guide, “Building the Perfect Beast”, was just updated last week. The latest version of our free 91 page naming guide PDF can be downloaded here.
The Wonderbra of Men's Swimwear. Australian fashion house
AussieBum has created the
Wonderjock. The Wonderjock, sometimes called the Wondercup, is the men’s equivalent of a Wonderbra, which means padded underwear to make you appear like more of a man. AussieBum founder Sean Ashby stated, “This design uses all of the natural assets of the person, whether they be big, small or indifferent. It basically lifts, separates and extends.” No more
shrinkage!
via
TRENDHUNTER MAGAZINE in the
Wordlab Blogroll
Porn.com sold today for $9.5 million dollars, not a bad return on a domain name that reportedly sold for a mere $47,000 in 1997. But that's shy of the $12 million dollars paid for sex.com, which loses hands down to more than $20 million dollars bet on poker.com recently by
someone who's keeping their cards close to the vest. Business.com produced a good return at $7.5 million dollars and vodka.com went for $3 million, which is no small potatoes.
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