Building the Perfect Beast: The Igor Naming Guide to Creating Product and Company Names
We created the Igor Naming Guide in order to demystify the naming process. In it we show how and why great product and company names work, when focus groups and standard ways of thinking about them might have predicted otherwise. Igor's own naming process is presented in excruciating but logical detail.
The Naming Guide is regularly updated; download the latest version below:
| Download | Type | Version | Date Created | file size |
| Igor Naming Guide | PDF* | 5.2 | 17 March 2008 | 1.2 mb |
* PDF: To read Adobe Portable Document Format (PDF) files, you will need either Adobe Acrobat or the free Adobe Reader Software.
