Building the Perfect Beast: The Igor Naming Guide to Creating Product and Company Names
We created the Igor Naming Guide in order to demystify the naming process. In it we show how and why great product and company names work, when focus groups and standard ways of thinking about them might have predicted otherwise. Igor's own naming process is presented in excruciating detail.
The regularly updated naming guide is available in two different lengths: soul-crushing (115 pages) and moderately-irritating (26 pages):
| Download | Format | Version | Date | file size |
| Igor Naming Guide | 115 page PDF* | 6.1 | 29 May 2009 | 1.3 mb |
| Igor Naming Guide - short | 26 page PDF* | 1.1 | 29 June 2009 | 248 kb |
* PDF: To read Adobe Portable Document Format (PDF) files, you will need either Adobe Acrobat or the free Adobe Reader Software.
