The adult entertainment production company formerly known as PineTree Digital hired Igor to create a new name that captured the lively spirit, sense of fun and irreverence of this brand. They are shaking things up in an industry that usually takes itself very seriously, and branching out to produce adult entertainment for all persuasions and include video content that focuses a little more on the "entertainment" side of the equation and a little less on the "adult".
Igor delivered. The name Bait & Tackle perfectly captures the sense of playfulness and irony that this company is all about. And the client was hooked.
You'll never again look at fishing supply stores in quite the same way.