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Evocative Product and Corporate Names

One important way that evocative names differ from others is that they evoke the positioning of a company or product, rather than describing a function or a direct experience.

Continuing with more examples of the names of web portal companies:

Another example – companies from the airline sector:

and finally, from the computer industry:

The upside:
The downside:

For advice on how to create and secure buy-in for evocative product and company names, see the Evocative Naming Filters page in the Naming Tools section.