Naming Tools
Name Taxonomy Charts
- Accounting and Business Service Companies
- Airline Names
- Biotech / Pharmaceutical Names
- The Company Names of Naming Companies
- Computer Port Technology Names
- Continuing Medical Education (CME) Names
- Defense Industry / Defense Contractor Company Names
- Juice Names
- Margarine Names
- Music and Media Download
Service Names
- Search Engine, Browser and Web Portal Names
- Social Network Names
- Sport Utility Vehicle (SUV) Names
- Sweet Snack Food Names
- Toothpaste Names
- Your Names – Here is a blank name taxonomy chart you can print. Try plotting your competition's product or company names on this chart and see how they sort out.
Naming Filters
- Evocative Naming Filters – understanding positioning and evocative name creation
- Name Evaluation – nine criteria for evaluating names under consideration
- Theory of Negativity – the negative deconstruction of provocative names and why consumers never do it.
Studies in Naming
- Allstream – the perils of overused language
- Alphanumeric Car Naming – Mercedes' plethora of numbers
- Avlimil – an unusual but effective brand positioning strategy
- Better Naming Through Chemistry – naming and branding in the medical, biotech, and pharmaceutical industries
- Chrysler Crossfire – seeing names from the consumer's point of view
- IBM's T-Rex – code names vs. "official names"
- Pepperidge Farm – a wonderful job of creating evocative product names
- Roomba – a perfect made-up product name
- Silk – great consumer product name creation in action
Studies in Branding
- Juice Branding – Simply Orange, Tropicana and POM Wonderful
- Verizon's Tagline – a positive negative
- Yahoo! Personals: Believe – a tagline creates brand engagement
- Yellow Freight – the friction between a color and a name creates engagement
News and Analysis
- Visit Igor's Naming and Branding Blog