Brand Naming Expert Steve Manning
Quoted in over 120 articles, Steve Manning is the most interviewed brand naming expert in the world.
He began his naming career as Managing Director of the naming agency A Hundred Monkeys in 1997, co-founding Igor in 2002.
Contact: Steve@IgorInternational.com
Steve Manning in the News
Inc Magazine In 2021, Companies Found Inspiration for Their Names in Unusual Places December 2021
New York Times Why Plus Is a Minus When Naming Your Streaming Site February 2021
Inc Magazine Startup Names Went to Some (Good) Weird Places in 2020 December 2020
Medium Why We’ve Rebranded from ChangeAView to Ceasefire June 2020
Forbes Ceasefire App Looks To Bridge Hostile, Polarized Political Divide June 2020
ANA What's in a Name? August 2019
Forbes The Art Of The Impossible May 2019
Booking.com What’s the secret to a great hotel name? January 2019
Newsday Entrepreneurs Play Name Game for Brand Recognitions October 2018
Medium The Name Game July 2018
Bloomberg Why Startups Keep Choosing Human Names June 2018
AdAge Renaming Weinstein Company Won't Be Easy October 2017
Forbes From HA&W To Aprio February 2017
Canadian Business How to rename your company February 2016
CBC News Kraft Dinner's KD Name Change Bets Money on Nostalgia August 2015
NY1 News One Naming Firm Named Many of Today's Travel Brands July 2015
Yahoo! Finance Pun and done: The risks of a witty business name June 2015
Verisign Blog Meet Our Internet Official Naming Contest Judge February 2015
NPR When Terrorists Claim Your Company's Name September 2014
New York Times Iconic Names for Iconic Watches February 2014
MinnPost Identity crisis: Names in Twin Cities lack creativity January 2014
Entrepreneur Naming Your Business? Consider These 3 Points First January 2014
The Wall Street Journal Startup Firms Sporting Increasingly Quirky Names July 2013
Entrepreneur 10 Questions to Ask Before Naming Your Business May 2013
Twin Cities Business Crapola Granola: A Breakfast Of Editors February 2013
OPEN Forum How to Pick a Name for Your Business May 2013
Denver Post A Building by Any Other Name December 2011
The Globe and Mail Why Would a Company Change Its Name? October 2011
No Joe Schmo The Brand Naming Firm June 2011
The Globe and Mail - The Name Game: Play it right May 2011
Marketing News What's in a Name? March 2011
Wards Auto Cerberus Instinct Letter-Perfect February 2011
AmEx OPEN MIC podcast Rebranding Your Small Business January 2011
Businessweek The Twitter Effect October 2010
Wall Street Journal Making drug names easy to swallow June 2010
Hotel Interactive 'Resort'- The Newest Four Letter Word? February 2010
Sarajevo-x "Sarajevo je najpoznatiji bosanski brend" February 2010
AdvertisingAge Flip's Quest in First Major Ad Push November 2009
Toronto Star The challenge the NDP faces in making a new August 2009
Insurance Journal Chartis: Other Firms Share AIG's New Name.. July 2009
Entrepreneur The Secret to a Good Business Name May 2009
AdvertisingAge Cisco Makes a Play for Mainstream Market May 2009
SF Business Times Biotechs bring their A-game to their name April 2009
The Charlotte Observer Hand-spun and in a hurry June 2008
Business Week A Practical Guide to Branding June 2008
New York Times On the Internet It's All About 'My' April 2008
The Star-Ledger TD Bank puts its stamp on Commerce March 2008
Sacramento Bee What's in a name? December 2007
National Public Radio How TagTooga Got Its Name December 2007
The Chronicle of Higher Ed. Your (Lame) Slogan Here November 2007
The Seattle Times Local firms take risk in re-branding November 2007
Ecommerce Times Playing the Name Game September 2007
Indianapolis Star When naming a drug it's an inexact science September 2007
Los Angeles Times Ad slogan is a subtle shift for Wal-Mart September 2007
Wired Are Stupid Startup Names Hurting Silicon Valley? September 2007
Los Angeles Times Dot-com names get dottier August 2007
Business Week Does Success Hinge on a Domain Name? August 2007
Greater Fort Wayne Business Weekly What's in a name? July 2007
The Seattle Times iPhone: How Apple created a frenzy June 2007
Hartford Courant Signature Statement June 2007
Los Angeles Times Tagline must fit product buyers June 2007
The Conference Board Now What Shall We Call This Widget? May / June 2007
Inc. Magazine If I Had a Hammer… April 2007
San Francisco Chronicle This X-ray brought to you by... January 2007
Baltimore Sun The science of picking a company name December 2006
Milwaukee Journal Sentinel The name game December 2006
Wall Street Journal Microsoft Hopes 'Z' Gives Zune Some Zing November 2006
Chicago Tribune Peoples as 'Integrys' panned energetically October 2006
The Times of London The new naming game September 2006
USA Today They got a name for the winners in the world August 2006
Rocky Mountain News Nintendo gaming console Wii makes... April 2006
NPR The Infinite Mind What's in a name? February 2006
Kansas City Star Sprint unit picks name and logo February 2006
K.C. Business Journal Sprint spinoff selects a name but... January 2006
USA Today The whachacallit January 2006
The Standard The power of Niagara December 2005
The Daily Telegraph Zounds! There's a signo in my Xingux December 2005
SF Business Times Octopus: How name firms got arms... December 2005
San Francisco Chronicle SBC starting all over with the name game November 2005
PPB - Promotional Products Business What's In A Name? November 2005
San Francisco Chronicle Warm fuzzy corporate September 2005
Tri City Herald Valley residents want to lose the 'Lower' September 2005
Rochester Democrat & Chronicle Kodak reshapes its image August 2005
Los Angeles Daily News The Blasts from the past August 2005
Business Week The Serious Cachet of "Secret Brands" August 2005
Boston Patriot Ledger J. Jill gets help tailoring its image August 2005
Fast Company Brand Aids August 2005
Lansing State Journal In MSU country businesses expect August 2005
Slate Withdrawal Symptoms July 29 2005
South Florida Sun-Sentinel What about the obvious July 2005
Arrive magazine [Amtrak] Whatchamacallit? July/August 2005
Registered Rep. You're Calling It What!??? July 2005
Rochester Democrat & Chronicle No Shame in its Name June 2005
Stanford Medicine Magazine The Name Game June 2005
Boston Patriot Ledger Businesses Enter the Blogosphere May 2005
KALX North Gate Magazine The Business of Naming May 2005
Detroit Free Press Q is Nissan's cue to Sue March 2005
Detroit News What's in a name? For cars everything December 2004
Business 3.0 The New Science of Naming November 2004
Bakersfield Californian Not in Name Only October 2004
Baltimore Sun Cooking Up Your Company Name July 2004
Business Week By-the-Book Marketing July 2004
Seth Godin and Fast Company 3003 Bull Market Directory May 2004
The New York Sun What's In a Name? Plenty Lawmakers... April 2004
Regional Airline World Making the Brand the Business March 2004
Mercury Radio Research What's In a Name? February 2004
Fast Company The Brand Called... Who? January 2004
Business Week The Game of the Name January 2004
New York Times The Science of Naming Drugs December 2003
Business Week Firing Up a Hotter Brand November 2003
Bloomberg Time Warner Broadwing Change Names October 2003
Business Week A Label That Sticks September 2003
PR Intelligence McDonald's re-energizes brand September 2003
The Eagle-Tribune What's in a Name? September 2003
Business Week An Outfit That Rolls off the Tongue July 2003
Arizona Republic Light rail needs name with spark April 2003
All About Branding Naming Exposed April 2003
ReadMe What's in a Name? March 2003
Wired Apple: It's All About the Brand December 2002
Elsevier Food International What's in a Name? November 2002
BBC Radio 3 - Shop Talk What's in a Name? October 2002
Libération Ces entreprises qui se refont un nom July 2002
Time magazine Quote of the Week July 2003
Wall Street Journal ...In Search of the Perfect Name June 2002
Toronto Star Hiding the C-word February 2002
Fortune Identity December 2001
Forbes Even pros struggle with corporate re-naming game November 2001
New York Times Magazine How to Invent a Brand Name April 2001
Business 2.0 Branding Waikiki-Style September 2000