| CLIENT | WORK |
| Aircell | Service name |
| Ames International | Product naming |
| Amway | Product naming |
| Antidote | Company name |
| Audimas | Name consulting |
| Bait & Tackle | Company name |
| Bank of America | Service name |
| BBC America | TV show branding |
| Big Deahl | Branding |
| Broadridge | Coming soon... |
| Bunge | Product name |
| Cablevision | Product names |
| Canon Europe | Product naming |
| Cayenne Communications (Amsterdam) | Product naming |
| Cisco Systems | Product name |
| Citrix Online | Naming architecture consulting |
| City of Sausalito, California | Pro bono marketing campaign |
| Clarity | Name consulting |
| Cole Haan | Product line name |
| Corus Entertainment | Name consulting |
| Crescendo | Company name |
| DGUSA | Magazine name |
| DuPont | Product names |
| EA SPORTS | New sub-brand name |
| ECD Co. | Chicago business hotel name |
| Emaar | Middle Eastern luxury hotel brand |
| Entergaming | Website brand name |
| Family Violence Prevention Fund | Pro bono naming/branding |
| Firebrand | Company name |
| Firefly | Company name |
| ForestEthics | Pro bono naming/branding |
| GAP | Naming |
| GE | Coming soon... |
| Guidant | Product name |
| Hasbro | Product name |
| Hitachi Medical Systems | Oasis | Echelon / Origin |
| Houghton Mifflin | Product name |
| iN DEMAND | TV channel name |
| Institutional Venture Partners | Naming |
| Intel | Product name |
| ip.com | Branding |
| July | Company name |
| Jupiter Wells | Company / product name |
| Kleiner Perkins Caulfield & Byers | Naming |
| Korea Stock Exchange | Naming |
| Lansinoh | Product name |
| Leap Wireless | Product names |
| Magna Global Entertaiment | Name consulting |
| Medscape | Product name |
| MGM / Mirage | Aria | Signature |
| Microbia | Naming |
| MicroTek | Name consulting |
| Monster Cable | Writing |
| Mosaic | Company name |
| MountainStar children's shelter | Pro bono naming/branding |
| MTV Networks | Product name |
| Nike | Naming / branding |
| Nikken | Product naming |
| Nokia | Arte | Evolve | Intrigue | Luna | Mirage |
| Palm | Product name |
| ParadyszMatera | Name consulting |
| Perspective Partners | Brand consulting |
| Pioneer | Product name |
| Primordial | Company name |
| Radar Networks | Product name |
| Radius | Company name |
| Raindance | Company name |
| Raytheon | Product name consulting |
| Rivet | Company name | product name |
| SalesGene | Product name |
| Seagate | Pulsar | Showcase | Pipeline HD | Constellation |
| Selling Systems | Name consulting |
| Seven | Company name |
| Smartware Group | Product name |
| SoftBank Capital | Naming |
| SonyMusic | Coming soon... |
| St. Jude Medical | Product name |
| SunGard Higher Education | Name consulting |
| Tegic | Name consulting |
| TextWise | Product name |
| The Andrew W. Mellon Foundation | Product / service name |
| The Biography Channel | Program naming |
| The Boston Beer Company | Product name |
| The Learning Channel | Name consulting |
| Tickle | Company / product name |
| Time Warner Cable | Name consulting |
| Turner Networks | TV network name |
| UGC Europe | Name consulting |
| USA Datanet | Product name |
| U.S. Oil | Name consulting |
| Veneer | Company name |
| Whoop | Company name |
| Working Mother | Branding |
| WR Hambrecht + Co | Product names |
| Wrigley | Coming soon... |
| Wynn Las Vegas | Las Vegas resort hotel name |
| Xfire | Name consulting |
| Yipes! | Company / product name |
| Zounds | Company / product family name |