Nokia eco-friendly environmental mobile phone name – Evolve
Igor has been working with Nokia business units all over the world
to name new mobile phone models for various global markets. For their
breakthrough new eco-friendly phone, Nokia wanted a name
that would describe the environmental benefit of this particular model,
but also serve as a rallying cry for enviromental awareness both within
the company and among consumers. Igor created the name Evolve to perfectly
express this dual mission as a phone name and a call to action.
From the Evolve press release:
Towards greater environmental sustainability
Nokia also outlined its
long heritage in addressing environmental issues and
commitment to driving new initiatives in the mobile industry in areas
such as energy efficiency, materials used in products, take back, recycling,
and packaging. This was against the background of the launch of the
Nokia 3110 Evolve, a mobile device with bio-covers made from more than
50% renewable material. The device is presented in a small package made
of 60% recycled content and it comes with Nokia's most energy efficient
charger yet, using 94% less energy than the Energy Star requirements*.
The Nokia 3110 Evolve is the latest in a series of environmental
initiatives from the company. For example, Nokia was
the first manufacturer to put alerts into its devices
to encourage people to unplug their chargers. The power
that could be saved globally by all Nokia phone users
unplugging their chargers when no longer needed is equivalent
to enough energy to power 100,000 average-size European
homes. In February 2006, Nokia also introduced new compact
packaging that reduced materials used by 54%, a move
which by the end of this year will have resulted in 5,000
fewer trucks needed to distribute products, reducing
fuel consumption and carbon emissions, and savings of
EUR 100 million.
* Energy Star requirements: strict energy-efficiency
guidelines set by the US Environmental Protection Agency
and the US Department of Energy.
Nokia's Evolve mobile phone is a beautiful marriage
of form, function and environmental awareness that sets the stage for
the company's continued push toward more sustainable products and manufacturing.
