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Building the Perfect Beast:

The Igor Naming Guide


We created the Igor Naming Guide to demystify the naming process.

In it you will learn what makes a product or company name great. The best thinking of the naming experts at Igor is explained in a clear and actionable way. Igor's own naming process is presented in detail.

Our Naming Guide will provide you & your team with an essential foundation for navigating any naming project.


Download Format Version Date
Igor Naming Guide - Short 23 page PDF 1.3 March 1, 2016