We created the Igor Naming Guide to demystify the naming process.
It provides an essential framework, so that your team has a shared set of criteria for thinking about and evaluating names, keeping everyone focused on making the most effective choice for the business.
Without this framework, a naming project reliably devolves into an unwinnable battle between everyone's personal likes and dislikes. Just as predictably, the outcome will be whatever everyone can begrudgingly agree upon, instead of a powerful, strategic business decision.
Our naming guide provides clear, actionable insight into seamlessly navigating the process of creating the most powerful, competition-shredding name in your space.
Here's to keeping it business, not personal:
|Igor Naming Guide||25 page PDF||3.0||Summer 2017|