As seen on the reading lists at Wharton & Berkeley, the Igor Naming Guide demystifies the naming process.
It details how and why great product and company names work, when focus groups and standard ways of thinking about them would have predicted otherwise.
Igor's own naming process is presented in a clear and actionable way.
The Naming Guide is updated regularly; download the latest version below:
|Igor Naming Guide||122 page PDF||6.4||May 1 2016|
|Igor Naming Guide - short||28 page PDF||1.3||May 1 2016|