The Igor Brand Naming Guide

Strategies, Tactics & Insights


Written by brand naming expert & Igor co-founder Steve Manning, the Naming Guide brings clarity & uncommon sense to the naming process.

It's an essential framework, giving your team a shared set of criteria and a strategy for evaluating names.

Our guidebook provides the clear principles & actionable insights necessary for you to create the most powerful name in your space.

Download The Naming Guide:

© 2019 Igor | Naming Agency