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Naming Companies & Products:
The Igor Naming Guide


We created the Igor Naming Guide to demystify the naming process.

It provides an essential framework, so that your team has a shared set of criteria for thinking about and evaluating names, keeping everyone focused on making the most effective choice for the business.

Without this framework, a naming project reliably devolves into an unwinnable battle between everyone's personal likes and dislikes. Just as predictably, the outcome will be whatever everyone can begrudgingly agree upon, instead of a powerful, strategic business decision.

Our naming guide provides clear, actionable insight into seamlessly navigating the process of creating the most powerful, competition-shredding name in your space.

Here's to keeping it business, not personal:

Download Format Version Date
Igor Naming Guide 25 page PDF 3.0 Summer 2017