The Igor Brand Naming Guide

Expert Brand Naming Advice


Written by Igor founders & naming experts Jay Jurisich & Steve Manning, the Brand Naming Guide brings clarity & uncommon sense to the naming process.

It's an essential framework, giving your team a shared set of criteria and a strategy for evaluating names.

Our guidebook provides the clear principles & actionable insights necessary for you to create the most powerful name in your space, like a brand naming expert.

Download The Naming Guide:

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