Building the Perfect Beast: The Igor Naming Guide

"Everything you wish you didn’t need to know about creating brand names"

We wrote the Naming Guide to bring clarity & uncommon sense to the naming process.

An essential framework, it gives your team a shared set of criteria and a strategy for evaluating names.

Our guidebook provides the clear principles & actionable insights necessary for you to create the most powerful name in your space, like a brand naming expert.

Download the Naming Guide:


Naming Agencies