Building the Perfect Beast: The Igor Naming Guide

"Everything you wish you didn’t need to know about creating brand names"

Igor founders Jay Jurisich & Steve Manning wrote the Naming Guide to bring clarity & uncommon sense to the naming process. An essential framework, it gives your team a shared set of criteria and a strategy for evaluating names.

Our guidebook provides the clear principles & actionable insights necessary for you to create the most powerful name in your space, like a brand naming expert.

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