The Igor Brand Naming Guide
Expert Brand Naming Advice
Written by Igor founders & naming experts Jay Jurisich & Steve Manning, the Brand Naming Guide brings clarity & uncommon sense to the naming process.
It's an essential framework, giving your team a shared set of criteria and a strategy for evaluating names.
Our guidebook provides the clear principles & actionable insights necessary for you to create the most powerful name in your space, like a brand naming expert.
Download The Naming Guide:
© 2019 Igor | Naming Agency