Texas Pension Consultants engaged Igor to name and brand their new financial services company.

Investment/financial firms are most often identified by names that conjure growth, nature, stability, or longevity. July is a name that evokes ‘freedom’, as in financial freedom. July is also the month of vacation, of spending time with loved ones - a common theme in financial advertising.

July covers all the established financial services cues, is fresh and different, and infers -- rather than shouts -- "Freedom," making it infinitely engaging.