Sales production system and company name – Landslide
SalesGene created a revolutionary new sales platform and needed
an equally revolutionary name for it. Igor created the name Landslide
for this new sales support platform,
…the industry's first product to address the work style needs
of individual salespeople. Built for salespeople by salespeople, Landslide
combines software, collaboration and a live administrative assistant
to support the activities and habits of individual salespeople helping
maximize their time, drive action and generate results.
Landslide is a hosted-software application that integrates strategic
selling software, a collaborative relationship portal called io Channel
and VIP live assistant services. The product codifies proven sales processes,
provides step-by-step sales guidance, creates a high-touch and unique
buying experience for the customer, and provides each salesperson with
a live assistant to help them offload mundane administrative tasks that
prevent them from staying in selling mode.
The key positioning strengths of the name Landslide include:
evokes overwhelming success (landslide victory)
all-encompassing
evokes great energy, a force of nature
software and service to prepare you for the changing (shifting) landscape
depth, multiple meanings – negative meaning adds depth and
interest
connection to the service (power, force, success)
Landslide is a strongly evocative name that does it all. In fact, the
name worked so well that it ultimately became the company name as well.
