When the world's largest mobile phone manufacturer decided to begin aggressively
branding its products with evocative names in addition
to the alphanumeric model numbers they have traditionally
employed in product naming, Nokia hired Igor to help them
out on a variety of projects.
On May 31, 2007, Nokia launched the first product named by Igor, the highly-anticipated
and much-touted premium slider phone now known as the Luna.
From the Luna press release:
The melding of nearly opaque smoked glass with unique, soft-touch stainless
steel makes the Nokia 8600 Luna as enchanting to behold
as it is a joy to touch. Adding to its mysterious allure, a gentle keypad
illumination pulsates from beneath the glass case while the phone awaits
a call. Combined with the warmth of its glass and stainless steel body,
this "heartbeat" transforms
the Nokia 8600 Luna from an inanimate object into a trusted
companion with an organic, virtually alive form. When a call does beckon,
the signature slide movement is carefully balanced too smoothly raise
the ergonomic keypad from within its glass cocoon.
As Nokia's Senior Vice President for Mobile Phones, Heikki Norta, goes
on to say in the Luna press release,
"Even the name holds special
significance. Much like the Nokia 8600 Luna that we named
in her honor, Luna, the goddess of moonlight, was often represented
by the Romans as a mysteriously captivating beauty encircled in a soft,
yet radiant light."
Add to its considerable physical beauty a 2-megapixel camera, a mini
USB port and quad-band worldwide roaming, and Luna is the
ultimate fusion of beauty and brains.
Stay tuned in the future for other exciting product names born from Igor's
work with Nokia.
