Biotechnology / pharmaceutical company name – Radius
Radius, the biotechnology company formerly known as
Nuvios, is a leader in the discovery and development of drug therapies
for treating and preventing osteoporosis and metabolic bone diseases.
The company came to Igor because they felt their name
was generic and unmemorable, as well as a disconnect
from their mission statement / tagline, "Improving life from the
inside out."
The name 'Radius' maps directly
to the tagline and advances the concept of the company as elementally
essential and scientifically elegant, with an efficient, expanding drug
discovery pipeline in osteoporosis and women's health. It is also, of
course, one of the major bones of the human skeleton.
'Radius' also helps to position the company as distinctly different
from the mass
of biopharma companies with anonymous, invented names,
and completes the circle that begins with initial drug discovery efforts
and ends with improving patient's lives. In short, the name fits the
company to a "π".
