Address is the world’s most luxurious hotel chain, with seven locations in Dubai and one in Egypt. 12 more are coming in The Maldives, UAE, Saudi Arabia and Oman.
Emaar Propertiesis renowned for building master-planned communities such as the $20 Billion
Downtown Burj Khalifa development, the tallest buiding in the world and home to the Address Downtown Dubai.
Igor to create the name for a new 5-star luxury hotel brand,
with hotels to be located throughout the Middle East and in key feeder
markets in Europe and Asia.
The new hotels cater to intra-regional leisure travelers throughout
the Middle East. However, the brand needed to accommodate business travelers
and long-haul international travelers to the region, primarily from Europe,
Asia and India. The chosen name, Address, captures the sense of spectacular
location advantagethat this is where it's happening, this is
the place to be. From The
Address Hotels + Resorts is the new definition of global luxe life.
Where cool meets warmth. Style meets luxury and discerning travellers
choose to stay and meet time and time again. The Address is vibrant and
real. It's business and pleasure. It's a simple and sophisticated environment
that comes to life with the presence of the people it attracts.
Positioned as a premium hospitality brand with a focus on service excellence,
quality product and contemporary design, Address is set apart not
only by the location of its hotels, but also in the total character and
service standards, where a 'one size fits one' approach is adopted.