Upscale hotel name – theWit

Real estate development company ECD Co. hired Igor to name a new upscale hotel for Doubletree, at the historic corner of State and Lake in downtown Chicago. The qualities of keen perception, sagacity, intelligence and humor invoked by the word "wit" perfectly fit the positioning of this new hotel experience, which Igor dubbed theWit. Notes ECD:

theWit hotelChicago's historic corner of State and Lake is the site of ECD’s newest hotel project, theWit. The Hotel will include a high-end restaurant and rooftop lounge, a spa for hotel guests and a luxurious private screening room to be rented to hotel guests or the public for private movie screenings or sporting events. Floors 6-20 will include 238 beautifully appointed "standard" hotel rooms. On floors 21-26, ECD plans to sell 48 hotel-condo units with studio, one and two bedroom floor plans available.

The site is located just steps from the Chicago River, two blocks from Millennium Park, and is part of the ongoing reconstruction of State Street. The "State St. renaissance" is highlighted by two major retail developments by Joseph Freed and Associates: 108 North State Street and the renovation of Carson’s into several high end retail boutiques. theWit is just a block and a half away from these exciting developments.

Scheduled to open in May, 2009, theWit will offer guests a hotel experience unlike any other in Chicago.

Join us for drinks at the rooftop garden lounge – it's going to be very cool.