Anybody can make a pretty website, but Veneer goes deeper, focusing
first on the visual and interactive foundation of a brand, then mastering
all the geeky details that make their beautifully designed websites actually
As we worked through the naming
process, they kept coming back to their core strength of building great
websites and interactive projects from deep within, through the creation
of clean, intelligent code. What better way to create a conversation
between front-end design and back-end power, between surface and depth,
between form and function, than with the name Veneer? Because great design
is more than just a pretty picture, and the beautiful surface is only
as strong as the underlying structure that supports it.
Plus, Veneer is a cool, mysterious, playful name that no designers outside
the simulated wood grain industry seemed to recognize the value of.
Visit Veneer's website to
see some of their high-end design projects, which only scratch the surface
of what they've done. Get in touch with them and they'll show you a lot
more. It's deep.