EA Sports Freestyle
Cutthroat Kitchen
Accomplice
Boogie Board
Monkeybar
Aeroburner
Smart Mouth
MTV URGE
theWit
DuPont
Seagate Pulsar
Cisco Fast Track
Firebrand
Seven
ShoreTel Sky
July
Bigfoot
Obvious
St. Jude Anthem
Guidant Heartstring
Zounds
Origin
Radius
Crescendo Bioscience
Zoic Capital
Oasis
Lansinoh Affinity
Audience
Signed
Navel
Nokia 8600 Luna
The Address hotels and resorts
BBC America
Seagate Showcase
MOJO
Signature at MGM Grand
Palm Foleo
Pursuit
Nokia Mirage
Sliver
truTV
Ventrix
Aria Las Vegas
Trillium
Megagon
Gogo

 

Evocative Product and Corporate Names

One important way that evocative names differ from others is that they evoke the positioning of a company or product, rather than describing a function or a direct experience.

Continuing with more examples of the names of web portal companies:

Another example – companies from the airline sector:

and finally, from the computer industry:

The upside:
The downside:

For advice on how to create and secure buy-in for evocative product and company names, see the Evocative Naming Filters page in the Naming Tools section.

Trademark