The first step in name development is deciding what you want your new
name to do for your marketing, branding and advertising efforts. Making
this decision allows you to narrow your name search to a certain category
of name. The relative strengths and weakness of the four major categories
of names are discussed on the following pages:
– There are two kinds of invented, as in made-up, names: those
that are built upon Greek and Latin roots, and those poetic constructions
that are based on the rhythm and the experience of saying them.
– Experiential names offer a direct connection to something real,
to a part of direct human experience.
Evocative Names –
These names are designed to evoke the positioning of a company or product
rather than the goods and services or the experience of those goods