Invented Product and Company Names
There are basically two types of invented names for products or corporations:
Names built upon Greek and Latin roots. Examples: Acquient,
Agilent, Alliant, Aquent
- These names breeze through the trademark
process because they are unique, eliminating the potential for trademark
- For companies looking for a hassle-free way to secure a domain name
without a modifier, this is a fairly painless route to go.
- They are free of negative connotations.
- Because these names are built upon Greek and Latin morphemes, they
are felt to be serious sounding.
- For the above reasons, these are the easiest names to push through
the approval process at gigantic global corporations.
Poetically constructed names that are based on rhythm and the
experience of saying them. Examples: Snapple, Oreo, Google, Kleenex.
- They breeze through the trademark process.
- Easy domain name acquisition.
- By design, the target audience likes saying these names, which helps
propel and saturate them throughout the target audience.
- Highly memorable.
- Emotionally engaging.
- They are rich with potential marketing energy.
- Tougher for a marketing department to get corporate approval for.
When making a case for a name based on things like "fun to say,
memorable, viral, and emotionally engaging," you need to present
a solid, quantifiable case. We can show you how.